BRAC PAGE
EXCELLENT ARIAL PHOTO'S FROM NOREEN PHILLIPS
SHOWING BOCKMAN SHOPPING CENTER LOOKING EAST
BOCKMAN SHOPPING CENTER LOOKING EAST
PHOTO'S ARE PROVIDED BY NOREEN PHILIPS
At the San Lorenzo homes Association meeting, Thursday 01/19/06
Nancy Van Huffel announced That they would follow my advice and include a heads up about what is going on with
the Bockman project.I will include a copy of that message here. Notice in the message that The Homes Association
really doesn't reflect the needs of the community.
                            This is  to be included in the Homes Association newsletter                                          

The Bockman Road project continues moving forward. The developer, Olson Company, submitted a proposed
project to the County, which has been the subject of four community meetings held in conjunction with our
Association, plus an "open house" held by the developer on July 13, 1005, at the KIPP Academy. Major concerns
expressed by the residents and the Association Board were loss of commercial space, planned density of units,
building heights, traffic, and school overcrowding.

During the course of discussions with Olson Company and the County, the Association Board and many residents
expressed concern,that the shopping center as it exists currently is blight on the neighborhood. Further, many
neighbors are concerned about other related problems that have occurred in the past few years with respect to the
homeless. Almost all parties agree that improvements are desired and would benefit the neighborhood and the
Association. However, as might be expected, there are differences of opinion as to what is desired or possible in its
place.

Some members of the surrounding community have expressed a strong desire to retain commercial enterprises as
part of the project, although there is a lack of consensus as to what those might be. Some possibilities that have
been expressed are a small grocery store, ice cream or coffee shops, etc. Representatives of Olson Company are
not confident that we can attract and retain quality retail regardless of the product or service due to the
demographics of the area and the shopping patterns.

Most parties recognize that shopping habits have changed after fifty years, and that small shopping areas like
Bockman are struggling or have already gone out of existence throughout all parts of the Bay Area. Most people
drive to stores instead of walking, and they have limited time to shop. Therefore, once in a vehicle, their preferred
destination is a more total shopping experience with known value pricing, (e.g., Costco, Target, Foods 4 Less, or the
local Mall like Bayfair or XXXX.) It is simply impossible for small retail operators, the "Mom and Pop" stores, to
compete against both the pricing of the larger stores, or the product mix offered by the "malls" or destination
locations like Costco. The small number of residents that may actually want to walk to a local store and be willing to
pay the price is not sufficient to economically sustain these small businesses.
Recognizing these conflicts and the value of each perspective, the Board is trying to work with the developer in an
attempt to come up with an acceptable plan for the area. After meeting with the Bockman neighbors (BRAC
Committee), there was an agreement to hire three experienced retail brokers to do an analysis of the area, which we
are in the process of doing. The next Alameda County Planning Commission meeting regarding the Bockman
Shopping Center Project by Olson Development is scheduled for Monday, February 6th, in the evening. We plan to
have interviewed the brokers by then and to report our recommendation to the Planning Commission that evening.

As soon as the reports are prepared, we will also be putting them on the Association website at www.slvha.com. We
are always interested in hearing our members'opinions, so if you have a perspective, please contact any of our
Board members, or contact Nancy at 276-4554 ext 6, or email us at Board@slvha.com.


The following is a recap of the Bockman Road Shopping Center proposed project from Olson Company:
«   The site is comprised of 3,87 acres on the northern side and 2.54 acres on the southern side of
Bockman Road, with a general address of 1233,1210 and 1294 Bockman Road, »   Olson Company is requesting a
General Plan amendment to increase the density from low to medium/high density; and to reclassify the parcels from
a Retail Commercial District to a Planned Development District consisting of 99 townhouses with single-family
residential units (owned), and 4,500 square feet of commercial space
BOCKMAN ROAD PROJECT
THE AREAS IN RED ARE THE COMMERCIAL
AREAS........NOTICE THAT THE BOCKMAN
PROJECT AREA IS PRACTICALLY THE ONLY
COMMERCIAL ENTITY SERVICING THAT
AREA!!!
Scroll down to the end for the
latest news.
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The following information is taken from the Environmental
Impact report
The letter below is from the homes Association (Nancy Van Huffel Administrator) submitted in the EIR
Read it carefully and you can see that the San Lorenzo board really doesn't care about the home owners in the area, as there are almost two
thousand petition signatures, and thirty two members of the Bockman Renewal Action committee. Nancy makes it sound like the county is pressing
ahead without us. In fact we couldn't get the board to address this problem for months, thus the BRAC committee was formed.

At the last Supervisors meeting before making their decision, Nancy van Huffel Made sure she was the last speaker to address the supervisors,
and she certainly didn't represent the home owners in San Lorenzo.

Our own Supervisor Alice LieBitker of all supervisors present was alone in supporting the zoning change, and even made an agreement with  the
Olson Company for a thousand dollars a unit for her own cause, just to  get her vote.The supervisors all changed their votes to be unanimous in
support of our supervisor.
The interesting part of all this, was  that everything was  transcripted, even with audio which I have.

There are no letters in the EIR supporting the zoning change, but there are numerous letters from homeowners objecting to the zoning change.